Contact
All work
20BRANDING2024

Pure & Essential

A campaign for Aqua: clarity, purity and the essential nature of water, bottled into a feed.

Pure & Essential hero visual

Overview

A nine-asset social campaign where the product's simplicity is the concept: water, light, and nothing that doesn't belong.

The Challenge

Make the world's most generic product photograph like a premium object, nine times in a row.

The Outcome

A crisp, thirst-inducing series that lifted the brand's visual bar for every post that followed.

ROLE
Campaign Design
TIMELINE
3 weeks
TOOLS
PhotoshopIllustrator
DELIVERABLES
  • Campaign visuals ×9
  • Social templates
Pure & Essential branding case study, aqua screen 1 of 9
Pure & Essential branding case study, aqua screen 2 of 9
Pure & Essential branding case study, aqua screen 3 of 9
Pure & Essential branding case study, aqua screen 4 of 9
Pure & Essential branding case study, aqua screen 5 of 9
Pure & Essential branding case study, aqua screen 6 of 9
Pure & Essential branding case study, aqua screen 7 of 9
Pure & Essential branding case study, aqua screen 8 of 9
Pure & Essential branding case study, aqua screen 9 of 9
NEXT PROJECT (21)

Social Media Impact