Contact →
(THE JOURNAL)

Journal

Notes, essays and case studies on digital marketing, CGI and the craft of making brands move. Written from a desk in Istanbul.

Abstract illustration of a wireframe render merging with generative light streaks
FEATUREDPROCESS

Where AI Actually Fits in a CGI Pipeline in 2026

Half my feed says AI replaced 3D artists; the other half refuses to touch it. After a year of running generative tools inside real client work, here is the honest map of what I automate, and what I never will.

Jul 2026·7 min readRead

Latest writing

Split composition contrasting polygon wireframe geometry with diffused generative imagery
CGI· 6 min

Generative Video vs. Traditional 3D: Notes from Someone Who Ships Both

One takes minutes and surprises you; the other takes weeks and obeys you. A practical comparison of generative video and traditional 3D for client work: costs, control, and where each one earns its keep.

Jun 2026
Bold kinetic typography frames with lime accents on dark ground
MOTION· 6 min

The 2026 Motion Design Trends That Will Actually Survive

Trend lists age like milk, so this one applies a filter: does the trend solve a real problem, or does it just photograph well? Four movements in motion design worth learning, and one worth skipping.

May 2026
Modular grid of abstract campaign tiles sharing one design system
CASE NOTES· 7 min

Scaling a Brand Campaign to 24 Visual Assets Without Losing the Thread

Twenty-four unique visuals, one campaign, zero drift. Case notes on the design system behind the Tech Talent campaign, and what it taught me about consistency at scale.

Apr 2026
Studio-lit render study showing light falling across imperfect materials
CGI· 6 min

Lighting and Texture: What Makes a Render Feel Real

Photorealism isn't about resolution. It's about imperfection. The three ingredients that make the eye believe a rendered image.

Mar 2026
Minimal banking interface panels arranged on a dark editorial layout
UI/UX· 6 min

Designing Finance Apps People Actually Trust

Money UI carries emotional weight that most design advice ignores. Lessons from designing a nine-screen banking concept: hierarchy, tone, and the anxiety budget.

Feb 2026
Ascending abstract chart forms rendered in acid green on dark ground
MARKETING· 7 min

What a +1,980% Reach Increase Actually Takes

The number looks like a growth-hack headline. The reality was sixty days of unglamorous iteration. A breakdown of what moved, and why CGI content out-earns static.

Jan 2026

Get new essays in your inbox.

Occasional notes on design, CGI and marketing. No spam.