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14BRANDING2025

The AI Revolution

A launch campaign for Cipio AI: visuals that demystify artificial intelligence and make it feel usable.

The AI Revolution hero visual

Overview

A five-asset launch series introducing an AI product to a skeptical feed: concrete benefits, human language, zero robot clichés.

The Challenge

Communicate 'powerful AI' without the cold, abstract visual tropes that make audiences scroll past.

The Outcome

A cohesive launch set that anchored the brand's social presence from day one.

ROLE
Art Direction & Design
TIMELINE
2 weeks
TOOLS
PhotoshopIllustrator
DELIVERABLES
  • Launch visuals ×5
  • Social templates
  • Brand guidelines
The AI Revolution branding case study, cipio ai screen 1 of 5
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