Contact
All work
22BRANDING2024

Redefining Digital Identity

A brand overhaul for Yuppo, with a new visual language built on playfulness and clarity.

Redefining Digital Identity hero visual

Overview

A focused rebrand exercise for a games studio, translating its personality into a system that scales from app icon to billboard.

The Challenge

Be playful enough for a games audience while staying disciplined enough for a corporate deck.

The Outcome

A refreshed identity that the studio adopted across product and marketing surfaces.

ROLE
Brand Design
TIMELINE
2 weeks
TOOLS
IllustratorPhotoshop
DELIVERABLES
  • Brand refresh
  • Key visuals ×3
Redefining Digital Identity branding case study, yuppo screen 1 of 3
Redefining Digital Identity branding case study, yuppo screen 2 of 3
Redefining Digital Identity branding case study, yuppo screen 3 of 3
NEXT PROJECT (23)

Breathing Life into Geometry