Overview
A thirteen-asset identity system pairing organic form language with grid discipline, mirroring the client's positioning.
The Challenge
Keep a nature-inspired visual language from drifting into softness; the brand had to feel strategic, not decorative.
The Outcome
A flexible system the client now runs across social, decks and print without a designer on call.
ROLE
Brand Design
TIMELINE
4 weeks
TOOLS
IllustratorPhotoshop
DELIVERABLES
- ✦Identity system
- ✦Social kit ×13
- ✦Usage guide
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